Higgsfield AI says it hit a $1 billion revenue run rate
“Okay so an AI video app just hit a billion dollar pace... and they say they did it faster than OpenAI.”
The short version In September 2026, Higgsfield AI said it reached a $1 billion annualized revenue run rate 18 months after launch, with 32M+ users and nearly 1M paying.
Okay so in September 2026, Higgsfield AI said it crossed a $1 billion annualized revenue run rate, just 18 months after launch.
How big is Higgsfield AI?
Higgsfield AI says it has more than 32 million users in 238 countries and nearly 1 million paying subscribers. Its customers include professional creators, brands, agencies and studios, and Higgsfield says 390 Fortune 500 companies use it.
A few more numbers from Higgsfield:
- a $400 million Series B at a $5.4 billion valuation in August 2026, led by DST Global
- subscriptions fell from over 90% of revenue to just over 60%, as pay-as-you-go usage grew
- the big driver is direct-to-consumer brands making and testing AI ads
Higgsfield has also said it went from $1 million to $1 billion in run rate faster than Anthropic or OpenAI. That's the company's own claim.
What is a revenue run rate?
A revenue run rate is a projection, not a year of sales. Higgsfield calculates it as the latest four weeks of revenue times 13. So it shows the current pace, not trailing twelve-month revenue, and it isn't the same as audited annual results.
Bro. I literally make my videos with Higgsfield. So yeah, I'm part of that number.
Why does Higgsfield's growth matter?
Higgsfield's growth shows that real money is moving into AI video and AI ads, fast, and a lot of it comes from brands testing ads.
Real talk: the tools are getting cheaper and the brands are already using them.
So don't fear it. Just learn the tools. Like, now.
If you'd rather hear this stuff early than find out the hard way… follow. I got you.